# Steve Walshe Creative & Digital Executive · Melbourne, VIC, Australia · Hybrid Email: sb.walshe@gmail.com · Phone: 0421 577 030 · Web: https://stevewalshe.com Target role: Chief Creative & Digital Officer ## Executive summary Creative and digital executive who connects creative vision, emerging technology and commercial strategy. Executive team member at a 40+ person national not-for-profit, then General Manager and Creative Director of a venture capital firm. Led multidisciplinary, cross-functional teams of 10+, including team leads with their own reports, and owned $500K+ content and development budgets. Builds AI-enabled platforms: more than $500M in deals evaluated on Psymetry, a proprietary investment platform, and a 19-series fiction network. Brings what a Chief Creative & Digital Officer needs in one person: the creative vision, the business case behind it and the ability to get it shipped. ## Executive impact **Commercial impact** - Brand and engagement strategy that contributed to a 10× increase in portfolio value at Pitch Venture Capital. - Marketing strategies that helped portfolio companies raise follow-on venture funding. - On the executive team through a tenure in which donations grew by more than $1M. **Leadership & accountability** - Executive team member at a 40+ person national not-for-profit, reporting quarterly to the board. - Led teams of 10+ in two organisations, including team leads with their own reports. - Owned $500K+ budgets, delivered on time and on scope. **Digital & AI transformation** - Turned AI from talking point into production capability, taking platforms from concept to live operation. - Developed Psymetry, a proprietary platform with more than $500M in deals evaluated. - Advisor to Entrit, an edge-AI company now valued at $5M. **Creative & brand leadership** - Set creative direction for national campaigns and digital channels; audience and viewership up 20%. - Directed and produced hundreds of video and photo shoots, from concept to final grade and VFX. - Built and kept a base of 20+ clients; Telstra Small Business Awards nominee, 2018. ## Key results - 10× increase in portfolio value, with brand and engagement work at Pitch Venture Capital - $1M+ donation growth during tenure as Director of Digital Content (The IPA) - 20% growth in audience and viewership across national digital channels - $500M+ in deals evaluated on Psymetry, a proprietary investment platform - 100+ startups evaluated for investment and communications potential - Teams of 10+ led, including team leads with their own reports; $500K+ content and development budgets owned - 40 episodes published across 19 series on GMD Entertainment, a platform he founded - Telstra Small Business Awards nominee, 2018 ## Core capabilities - Creative vision, creative direction and brand positioning - Digital strategy and digital transformation - Artificial intelligence, automation and digital product innovation - Content strategy, campaigns and audience growth - Venture building, partnerships, startup evaluation and investor communications - Experimentation, performance measurement and commercial outcomes - Executive and board communication; cross-functional team leadership - Film and video production; creative writing; graphic design and illustration ## Experience ### Founder, Advisor & Creative Technologist, Ventures & advisory 2024 – Present - **Psymetry (Platform, investment):** proprietary deal-evaluation and market-intelligence platform with a live market terminal and a 3D globe view of company geography. More than $500M in deals evaluated. - **Entrit (Advisor, edge AI):** advisor to an edge-AI company now valued at $5M. Shaped its investor narrative, pitch deck and interactive education. - **GMD Entertainment (Founder):** serialized-fiction network with six genre imprints, timed-access membership tiers, a weekly release engine and an AI writing studio grounded in each story's canon. 40 episodes published across 19 series. ### General Manager & Creative Director, Pitch Venture Capital, Melbourne Jan 2022 – Mar 2024 Venture capital firm. The fund is now maturing and returning capital to its investors. - Led brand and engagement work that contributed to a 10× increase in portfolio value. - Led a team of 10+ across app development, game development, business development, product design and marketing, working in Agile. - Owned $500K+ in content and development budgets, delivered on time and on scope. - Evaluated 100+ startups for investment and communications potential, and built marketing strategies that helped portfolio companies raise follow-on venture funding. - Presented new products to investors and stakeholders, turning complex technology into a clear story. ### Director of Digital Content (Executive Team), The IPA, Melbourne Nov 2019 – Dec 2021 National not-for-profit public policy institute, 40+ staff. - Sat on the executive team through a tenure in which donations grew by more than $1M and audience and viewership rose 20%. - Led a team of 10+ across video production, design, journalism, web design and campaign management. The journalism team also produced a podcast and supervised interns through the institute's program. - Ran multiple programs and productions in parallel, including a YouTube channel for a young audience. - Developed national marketing campaigns and reported quarterly to the board on communication outcomes. - Owned program and production budgets and fast-moving delivery across traditional and new media. ### Producer & Creative Director, Flip Switch Media, Geelong Mar 2014 – Nov 2019 Video and creative production company. - Ran the business day to day with the owner, covering clients, crews, delivery and systems. - Built and kept a base of 20+ clients. Nominated for the Telstra Small Business Awards, 2018. - Directed and produced hundreds of video and photo shoots, then ran post-production, editing and VFX. - Guided clients' brand communications across channels, from concept to final collateral, and mentored the creative team. ## Case studies **The Call (The IPA):** At end of financial year, every organisation floods donors' inboxes. The insight: in a digital age the scarce thing is a human voice. The team personally phoned every donor, big and small, to thank them. The campaign ran during a tenure in which donations grew by more than $1M. **The AI Writing Studio (GMD Entertainment):** Serialized fiction needs a weekly cadence and a consistent canon. The bottleneck is canon consistency, not writing speed. Built an AI writing studio grounded in each story world's canon, plus an automated draft-to-release pipeline. Result: 40 episodes across 19 series; the model lets a small team publish at the pace of a full writers' room. **The Deal Engine (Psymetry):** Investment teams see more deals than they can properly assess. Developed a proprietary platform combining deal intake, structured scoring and market intelligence. Result: more than $500M in deals evaluated. ## Leadership principles Shipped beats pitched. Every experiment gets a kill date. Argue in the room, commit outside it. Taste is a strategy. AI is crew and still needs a director. Hire independent thinkers. Collaboration without bureaucracy. Keep learning. ## First 100 days (as Chief Creative & Digital Officer) 1. Days 1–30, Listen: audit every creative and digital touchpoint; map where attention and money move; meet the team. 2. Days 31–60, Pilot: three experiments with owners, budgets, metrics and kill dates; an AI-assisted production workflow with guardrails; ship to a real audience. 3. Days 61–100, Scale: operating model of small senior squads; a dashboard tying creative and digital work to commercial outcomes; a 12-month roadmap to the executive team and board. ## Education - Bachelor of Arts, Deakin University - Diploma of Arts (Graphic Design), The Gordon Institute ## Toolkit Generative AI (Claude, Midjourney, ChatGPT), Adobe Creative Cloud, DaVinci Resolve, full-stack web development, Agile delivery. ## References Available on request.